YASUS EFCTUS STORY

 

Yasus Efectus was founded in 2014 by Kessem and Shai, two artists who traveled the world and decided to combine their creative minds. Using rough industrial recycled materials, the brand draws strong inspiration from urban influences. Since 2022, Kessem has continued to develop Yasus Efectus as a solo project.

Yasus Efectus is not just a brand; it’s a philosophy of life. It’s the belief that the true journey happens within our own minds and hearts—a space of pure creation and imagination, free from boundaries or limits. This philosophy shapes the unique style that we create.

Today, I draw inspiration from ancient times, traditional techniques, natural fabrics, and tribal influences. In my travels, I love collecting magical materials and collaborating with my visions. There is a deep tribal and ethnic influence in the work, which aims to bring the celebration of ceremony into everyday life, embracing various aspects of womanhood—sensuality, mystery, nature, and human creation.

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